PR & Marketing Industry Insights
Daily AI Use Is Now the Strongest Predictor of Consumer Optimism in America — Stronger Than Party, Race, Gender, or Age
Daily AI use is now the strongest predictor of consumer optimism in America, stronger than party, race, gender, or age. This behavioral shift, driven by a new "AI Power User" cohort, is rapidly changing consumer research, marketing funnels, and brand visibility, with implications for businesses and communications.