Marketing
Conversational Commerce in 2026: WhatsApp Business, Instagram DMs, AI Agents, and the Parallel Sales Channel
Conversational commerce in 2026 is buying through chat — at scale across WhatsApp Business, Instagram DMs, Apple Business Chat, AI agents, and in-app messaging. Nubank, Shein, Mercado Libre, Jio, Klarna, Stripe, Shopify, Sephora, Glossier, Liquid Death, Lululemon, Amex, Toyota. The full stack.