THE IMPORTANCE OF CONVERSATIONAL MARKETING
What is conversational marketing?
Conversational marketing is a procedure which attracts website visitors through activities that are dialogue-driven. This type of inbound marketing primarily focuses on interactions with the consumer.
Conversation always leads to a deeper understanding of issues that we might otherwise have overlooked . Conversation can change points of view and provide support. Similarly, conversational marketing allows a business to gain insight into what customers think about certain issues, what they like, and what they don’t like.
Conversational marketing tools
Some popular conversational marketing tools are chatbots, voice messaging, SMS apps and social media platforms.
Chatbots
Chatbots are programs that simulate real-life customer service representatives. On brand websites, chatbots often hang around the home page, most likely at the bottom right. They often provide the relevant details needed to settle customer queries.
Integrating email marketing and social media
With the data that the chatbots collect, a business can launch personalized email campaigns to convert leads into paying customers. Tidio, for example, is an all-in-one customer engagement platform. It consists of a live chat,chatbots, and a mailing feature that can be used for automating marketing funnels.
SMS marketing
SMS marketing is quite a simple and effective tool in conversational marketing. It can include texts with free shipping promos or new deals. Most customers will be okay with that level of interruption. If a customer doesn’t want to talk on the phone or search for messages in an inbox, a text message will give them the information they need in an accessible manner. SMS marketing can be used to complement a sales team’s in-person efforts.
Benefits of conversational marketing
Scalable for business – Some business resources are limited depending on the number of people a business employs. Contrarily, conversational marketing tools are scalable as they can help any number of people simultaneously.
Customer feedback – Collecting and analyzing feedback from clients improves customer experience. As feedback offers an idea of customer needs, such opinions help to ensure that an end product will meet their expectations, solve their problems, and fulfill their needs.
Builds relationships – Conversation with a chatbot is similar to talking to a friend. Some brands show their personality through conversational marketing by using videos and emojis. This makes a brand catchy and noteworthy.
Time saving – Conversational marketing allows everyone on a marketing team to utilize their time and leads to a shorter sales cycle. Since potential customers who are good candidates for a product or service can be identified easily, it is easier to assess straightaway which users are the right fit for a business and it results in a shorter sales funnel.
Conversational marketing is becoming popular. It is an effective solution for companies with remote teams, as agents as automated chatbots make it easier to manage marketing operations. This method of marketing involves buyers in every stage of the customer journey, from developing interest to retaining and adding existing customers.
