Entertainment & Media
Rihanna Never Rented Reach
How Rihanna built a direct-to-audience marketing machine — owned channels, self-distributing events, and products engineered to generate their own content across Fenty Beauty and Savage X Fenty.
Tag
Distribution Infrastructure
Social Media
Kim Kardashian's Social Media Strategy: How the Original Influencer Built a Publicity Engine
Kim Kardashian is the original influencer — 355 million Instagram followers turned into an owned distribution system and the primary customer-acquisition channel for a $5 billion business. How the social-media publicity engine actually works.