Social Media
Instagram Hashtags Are Dead. Glossier, Aritzia, Drunk Elephant, and Sephora Built What Replaced Them.
Instagram hashtags are dead. The algorithm reweighted away from tag-based discovery toward content-signal, recommendation, and Reels. Glossier, Aritzia, Drunk Elephant, Sephora, Rare Beauty, Lululemon, Liquid Death, Patagonia operate on a different stack.