Tag

fake reviews

Using Consumer Reviews And Influencer Marketing To Boost PR

Consumer reviews and influencer marketing are core to the modern PR mix — and the fastest way to get in FTC trouble. The disclosure rules, Amazon's review policies, and how to handle fake negative reviews.

EPR Editorial Team · Mar 2, 2017

Crisis Communications

Fake Reviews, Consumer Trust, and Enforcement: The 2026 Landscape

The FTC's 2024 Rule on Consumer Reviews and Testimonials, the seven prohibited practices, the supply chain behind review fraud, and what AI engine synthesis means for review integrity.

EPR Editorial Team · Aug 27, 2010