The fintech sector, despite its innovation, consistently misallocates PR budgets. This article explains how to correct this by focusing on impact over activity, prioritizing key announcements, and aligning public and investor communications for better ROI.
Reg FD, written in 2000, governs selective disclosure to humans. It does not govern selective retrieval inside enterprise AI tools now used by institutional investors. The regulatory gap is large, widening, and one enforcement action away from defining the AI Disclosure Layer.
The Fintech CEO Authority Index for Q2 2026 analyzes the earned media of top fintech executives, revealing key trends in influence, cross-vertical reach, and the impact of IPOs and strategic communications.