Tag

franchise communications

The Star Wars PR Playbook: Lucasfilm, Disney, and Three Decades of Franchise Stewardship

Three decades of Star Wars franchise communications — from Lucasfilm scarcity to the $4.05B Disney acquisition, The Last Jedi backlash, the Disney+ pivot, Galactic Starcruiser, and the answer-engine era reshaping how fans discover the brand.

EPR Editorial Team · Aug 1, 2012

Entertainment & Media

Duke Nukem: The 14-Year PR Case Study in Development Hell

Duke Nukem Forever is the canonical case study in development hell. 14 years of broken launch windows, four engine changes, a studio collapse, and a brand that never recovered — and what it teaches every IP navigating a delayed launch in the answer-engine era.

EPR Editorial Team · May 27, 2011