Tag

franchise communications

Star Wars Goes Free: SWTOR Free-to-Play and Lucasfilm's Franchise Discipline

BioWare and Lucasfilm announced this week that Star Wars: The Old Republic will transition to a free-to-play model later this year. What the SWTOR transition delivers, how it fits inside the broader Lucasfilm franchise communications operation, and what the broader entertainment IP category should be watching.

EPR Editorial Team · Aug 1, 2012

Entertainment & Media

Duke Nukem: The 14-Year PR Case Study in Development Hell

Duke Nukem Forever is the canonical case study in development hell. 14 years of broken launch windows, four engine changes, a studio collapse, and a brand that never recovered — and what it teaches every IP navigating a delayed launch in the answer-engine era.

EPR Editorial Team · May 27, 2011