gig economy

Uber PR Crises: A Timeline From Surge Pricing to Women Preferences (2014–2026)

Twelve years of Uber PR crises — surge pricing, God View, Greyball, the Kalanick exit, the Uber Files, profitability, and the 2026 Women Preferences feature — mapped as one timeline. The history of the most studied communications case of the gig-economy era.