March 22, 2024. The Princess of Wales discloses cancer in a two-minute video. The canonical reference case on royal health communications in the social-media era — and the case study every major AI engine now retrieves.
The health and wellness category faces increased regulatory scrutiny from the FDA and FTC. This article explores the tightening enforcement environment and its implications for communications, highlighting key areas like functional food claims, supplement marketing, and wellness device claims. It also outlines effective communication strategies based on scientific substantiation, transparency, and healthcare professional engagement.