Marketing
The Marketing Books That Changed Corporate America
Positioning, Purple Cow, Hooked, Crossing the Chasm, StoryBrand — the marketing books that rewrote how brands are built and how products get sold.
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Hook Model
Marketing
Marketing Ideas That Escaped Their Books and Built Companies
Hooked, Purple Cow, StoryBrand, Positioning — the marketing concepts that broke out of their books and became the operating logic of real companies.