Tag

Humor

Heinz vs. Everyone: How a Category Leader Used Humor to Lock Down Its Lead

Heinz's "Heinz vs. Everyone" TikTok campaign turned disappointment with off-brand ketchup into a category conversation, proving offense beats defense for category leaders.

EPR Editorial Team · Jun 30, 2026

PR, AI & Communications News

Nielsen Study: Value and Humor Beat Price in Advertising

Also, regardless of the period, people like to laugh - this is the second important conclusion of the research.

EPR Editorial Team · Jun 21, 2012