Crisis Communications
GM Faces a Safety Probe: The Post-Bankruptcy Brand in the Toyota-Recall Era
Nine months out of Chapter 11, GM is the test case for whether the "new GM" framing survives a NHTSA-led safety era. The March 2010 Cobalt power-steering recall covered 1.3 million vehicles. The Toyota recall hearings were running parallel. The communications stakes were the bailout itself.