Tag

IP strategy

The Role of Storytelling in PR

Storytelling is one of the most-discussed and most-misunderstood disciplines in modern public relations. Disney is the canonical case in operating storytelling as a corporate function at scale across decades. The six structural elements that distinguish Disney's storytelling operation and what brand and PR teams across the broader category should be taking from the case.

EPR Editorial Team · Dec 16, 2019

Toys, Kids and Family

Sesame Street: The Partnership Playbook (HBO, Apple TV+, LeapFrog, and the Brand That Won't Die)

56 years old. Survived the collapse of public broadcasting, the streaming wars, and the AI content explosion. The reason is partnerships — and the discipline behind them.

EPR Editorial Team · May 1, 2012

Technology

Yahoo vs Facebook: The 2012 Patent War and What It Foretold About Late-Stage Yahoo

The March 2012 Yahoo patent suit against Facebook — the canonical example of how patent litigation between operating competitors signals corporate decline. The 10-20 patents, the cross-licensing settlement, and what the suit foretold about the 2017 Verizon sale.

EPR Editorial Team · Mar 1, 2012