Crisis Communications
Delta's 2016 IT Outage and the Apology That Didn't Land — The Structural Precursor to the 2024 CrowdStrike Response
On August 8, 2016, a single piece of switchgear failed at Delta's Atlanta operations center and grounded the airline. The "power outage" framing did not survive the trade-press fact-check. The case is now the structural precursor to Delta's 2024 CrowdStrike response.