Luxury
How Jacob Arabo Predicted the New Luxury Buyer
How Jacob Arabo — Bukharian Jewish immigrant, 47th Street jeweler, hip-hop's house brand — built Jacob & Co. for the new-money generation before Geneva knew the new-money generation existed.
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Jacob & Co.
PR News
Jewelry Public Relations: The Discipline and the Playbook
Jewelry PR is one of the most disciplined sub-specialties inside luxury communications. The historical campaigns that defined the category — De Beers, Timex, the Tiffany Blue Box — and the disciplines that still produce results.