Kwanzaa

Kwanzaa Marketing: 20 Campaigns That Work — And What Separates the Credible From the Extractive

Kwanzaa is a Pan-African cultural celebration created in 1966 by Dr. Maulana Karenga — secular, not religious. Twenty campaigns from Coca-Cola, Target, Hallmark, BET, and more — and why the Nguzo Saba framework separates real Kwanzaa marketing from Christmas overflow.