Tag

Latham Watkins

Big Law Is Losing the Answer Inside AI

The AmLaw 100 dominates the directories and runs nine-figure marketing departments. Inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, the largest firms are losing the answer to specialists a tenth their size. The Citation Share gap.

Ronn Torossian · Jun 5, 2026

Marketing

Latham & Watkins Marketing Strategy: The 2026 Big Law Case File

From the 2024 generic pitch to the 2026 Big Law marketing case file — Latham & Watkins's 3,400 attorneys, $6B+ revenue, five-channel marketing architecture, Greentarget and the PR-firm cohort, and the AI engine citation layer above.

EPR Editorial Team · Sep 27, 2024