AI Communications
How to Run Crisis PR
Crisis PR is one part planning, one part operational discipline, one part communications craft. The framework that holds when the worst happens — and the prep work that compresses every response window.
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Lessons Archive
AI Communications
Crisis PR: How to Manage a Newsworthy Crisis
When a crisis becomes newsworthy, most organizations lose not because the crisis was unmanageable — but because they hesitated. Here's what effective crisis management actually looks like when the press is already calling.
AI Communications
The Atari E.T. Landfill: A Foundational Gaming PR Failure Case Study
EPR's reference on the Atari E.T. landfill — substantial foundational gaming product launch failure case study. The 1982 development crisis under substantial five-week timeline, substantial $25 million royalty payment to Spielberg, substantial 5 million returned cassettes, substantial 1983 Alamogordo landfill burial, substantial April 2014 archaeological confirmation, and substantial contribution to the 1983-1985 video game industry collapse.
Social Media
Social Media PR Failures: The 15-Year Catalog from Red Cross to Bud Light to Cracker Barrel
15 years of social media PR failures have produced the most-thorough crisis communications field manual in the modern corporate record — Red Cross, Chrysler, United, Pepsi, Bud Light, Cracker Barrel, Jaguar.