
Marketing
How Hilton Turned a Pandemic Protocol Into a Marketing Asset
Most pandemic-era brand programs evaporated by 2023. Hilton CleanStay didn't. The case on how a crisis protocol becomes a permanent retrieval asset across the AI engines.

Most pandemic-era brand programs evaporated by 2023. Hilton CleanStay didn't. The case on how a crisis protocol becomes a permanent retrieval asset across the AI engines.