makovsky

ADVERTISING RFP ISSUED IN VIRGINIA The City of Chesapeake, Chesapeake Economic Development is soliciting sealed proposals from qualified firms to establish an annual contract through competitive negotiation for the development of strategic and comprehensive marketing, advertising and communications plan in promotion of the City of Chesapeake as a prime destination for business location and expansion. Background: Based in southeast Virginia, Chesapeake is situated in the heart of Coastal Virginia, and offers a unique blend of urban and rural settings - just one of the many reasons Money magazine ranked the city as one of the country's top 100 best places... Read More >

Makovsky Hires Rob Schachter as EVP Healthcare in NY Office Rob Schachter moves into Makovsky’s New York Office as their Executive VP and Deputy head of their Healthcare division reporting directly to Susan Goldstein, chief strategy officer and partner. Schachter has been working as the managing director at Lazar Partners since 2015, and before that, he was with Ruder Finn’s healthcare division as an EVP. With 20+ years of experience in the healthcare device and pharmaceutical specialty, he brings past efforts working with companies such as Medtronic, Roche Diabetes, Novartis, AstraZeneca, and Merck. Gabriel Araujo Promoted by Ketchum – International... Read More >

The University of Iowa - UI Health Care – is seeking a Marketing and Communications Agency of Record. The chosen agency will work with the department to develop marketing strategies, advertising, and other deliverables that align with the overall goals of UI Health Care. Background UI Health Care is unique among comprehensive academic medical centers. Composed of UI Hospitals and Clinics, UI Roy J. and Lucille A. Carver College of Medicine, and UI Physicians, UI Health Care is truly integrated, under a single leader, and working from one integrated strategic plan. Faculty, staff, and students provide health care in an... Read More >

Erica Swerdlow Joins Wye Communications Wye Communications, a new PR firm founded jointly by Finn Partners and Stagwell Group, just brought in Erica Swerdlow as their first CEO. She reports to Stagwell partner Jay Leveton and  works from the Chicago office as of January 8th where she’ll be in charge of six staff members so far. Stagwell holds the controlling interest in Wye, but it just launched this month officially. They specialize in “data intelligence, scalable talent, and operational excellence,” working with clients in the B2B, consumer, and transformational tech organization sectors. Swerdlow left Burson-Marsteller as an executive vice president... Read More >

Updates from Podesta / Clinton Emails about Former APCO Employee Beth Jones In 2009, there was email discussion between Hillary Clinton and Secretary of Defense Robert Gates regarding a possible appointment as Ambassador to Iraq. The candidate being discussed was Beth Jones, who Clinton emphatically endorsed for the position. At the time, Jones worked at both APCO Worldwide as an Executive VP and as a partner of the Clinton Global Initiative (CGI). APCO, then and now, gives free PR work for the CGI and they have many other connections to Hillary Clinton. APCO is also a contributor to the Clinton... Read More >

Makovsky Releases Survey Results on Consumer Energy Decisions Makovsky is based out of New York and is one of the original founders of IPREX. They recently did a survey on how consumers make their energy decisions and who they trust. The survey revealed that consumers trust solar energy more than the rest and they get information about energy usually while watching the news on TV. The title of the report is How Americans Make Energy Decisions, and it gives insight into energy sources, consumption, and sources for consumer-valued information. The report was put together from survey information gathered from 1,000 adults... Read More >

Nassau Health Care Corporation (“NHCC”), also known as the NuHealth System, is a New York State public benefit corporation created by the New York State Public Authorities Law.  They have issued an RFP for a Public Relations agency. NHCC operates Nassau University Medical Center, a 530-bed tertiary care teaching hospital (“NUMC”) and the A. Holly Patterson Extended Care Facility (“AHP”), a 589-bed skilled nursing facility. Additionally, NHCC co-operates various Community Health Practices in partnership with Long Island FQHC, Inc., a non-profit, consumer-driven organization created to help address the health needs of the region’s most vulnerable populations. NHCC is affiliated with... Read More >

Access Health – AHCT – The Connecticut Health Insurance Exchange is seeking a Public Relations Agency with experience in crisis communications.  The specific assignment is to support the Connecticut Health Insurance Exchange D/B/A Access Health CT (“AHCT”). Since the passage of the Affordable Care Act (ACA) in March of 2010 and Governor Malloy’s signing of Public Act 11-53 in July of 2011, Connecticut has built a state-based marketplace for health care coverage. The primary mission of AHCT is to increase the number of insured residents in Connecticut, promote positive health outcomes, lower costs and eliminate health disparities. AHCT strategy over... Read More >

The New York State Insurance Fund (NYSIF) was established in 1914 as part of the original enactment of the New York Workers’ Compensation Law.  The Fund’s mission is to guarantee the availability of workers’ compensation insurance at the lowest possible cost to employers, while maintaining a solvent fund, as well as to provide timely and appropriate indemnity and medical payments to injured workers. NYSIF is a self-supporting insurance carrier that competes with private insurers in both the workers’ compensation and disability benefit markets in New York State. With 160,000 policyholders, over $2 billion in annual premium and $17 billion of... Read More >

Sixth Annual Survey Finds Consumers Prefer Ease-of-Use even over Trust The Sixth Annual Makovsky PR /Kelton "Pulse of Online Search" Survey sent to 1,035 Americans ages 18 and older revealed even though the doctor-patient relationship remains paramount to healthcare, patients seek information online to better understand conversations held with healthcare professionals – particularly regarding treatment options. Tom Jones, SVP and Practice Director at Makovsky Health, said, "Online search is an essential part of consumer self-care and health education, but the way in which consumers leverage these resources continues to evolve. In this year's survey, we saw significant shifts in consumer... Read More >