Tag

Marketing ROI

The Speaker Bureau Strategy for B2B Brands in 2026

The conference industry has changed. Learn how B2B brands can adapt their speaker bureau strategy to the new landscape of vertical conferences, hybrid formats, and evolving metrics to achieve executive thought leadership and a strong return on investment in 2026.

EPR Editorial Team · Jun 4, 2026

Marketing

How Brands Boost Marketing Returns

How brands boost marketing returns now: AI attribution, GEO vs SEO ROI, influencer portfolios, PR as compounding asset, retention math, and the metrics that drive total return.

EPR Editorial Team · Apr 15, 2013