Michael S. Sitrick - Sitrick and Company

Michael Sitrick: Why Join The Board Of A Penny-Stock Company?

Michael Sitrick everything-pr

Oxis Biotech, a wholly owned subsidiary of Oxis International Inc., is a company listed on the penny-stock market (SYMBOL) – it is currently trading at a $12 million market valuation and has minimal assets or revenues. It also has significant and rising short-term debt that could easily lead to massive dilution. So, it makes no […]

What to Do When a PR Crisis Hits

What to Do When a PR Crisis Hits

Mistakes do happen they can be small or major. When they happen it is best to be upfront about them. Companies can create a good PR experience, by handling in the right way.  When it is a minor mistake it can be resolved by sending out an apology through an email or other notice to […]

PR News From Peppercomm, Levick, Beckerman PR & APCO Worldwide

PR News

Sitrick sells NY Central Park Apartment According to The Real Deal, Daniel and Bonnie Tisch (Daniel is the late Loews Corporation owner’s grandson) purchased 980 Fifth Avenue, which overlooks Central Park for $8.13 million. The apartment was sold by Michael Sitrick of Sitrick and Company, a Los Angeles-based  PR firm, who  is best known for […]

Michael Sitrick & APCO Are PR Leaders In The News

Michael Sitrick everything-pr

Michael Sitrick, the crisis PR mogul is part of a group of homeowners on an elite Malibu Beach area known as Broad Beach. Other owners in the area include luminaries like Pierce Brosnan, Dustin Hoffman, Steve Levitan (co-producer of “Modern Family”), Ray Romano, and Patrick Soon-Shiong (ranked by Forbes as the wealthiest man in LA […]