Michael S. Sitrick - Sitrick and Company

Tapping a Crisis Management Firm in Times of Need

Tapping a Crisis Management Firm in Times of Need If a company is facing a serious problem that is threatening its reputation as well as many important relationships, it means it’s time for that company to get in touch with a crisis management firm.  A number of situations are valid reasons … [Read more...]

What to Do When a PR Crisis Hits

What to Do When a PR Crisis Hits

Mistakes do happen they can be small or major. When they happen it is best to be upfront about them. Companies can create a good PR experience, by handling in the right way.  When it is a minor mistake it can be resolved by sending out an apology through an email or other notice to your customers … [Read more...]