Michael Sitrick, founder and chairman of Sitrick And Company, joined the business advisory board of Oxis Biotech, a subsidiary of Oxis International Inc. The appointment drew attention in communications industry circles given the contrast between Sitrick's established corporate client base and the early-stage profile of the company.
At the time of the appointment, Oxis Biotech was a development-stage company trading on the penny-stock market with a modest market valuation and limited revenues. Companies at that stage typically carry higher financial risk, including the potential for share dilution tied to short-term debt.
According to the company, the advisory board was structured to transition into a formal board of directors in the event Oxis successfully listed on a major exchange such as the Nasdaq.
About Michael Sitrick and Sitrick And Company
Michael Sitrick is the founder and chairman of Sitrick And Company, one of the leading crisis and strategic communications firms in the United States. Founded in 1989, the firm built its reputation handling high-stakes corporate, legal, and reputation-sensitive matters. Over its history the firm has advised clients across pharmaceutical, financial, entertainment, and corporate sectors.
Sitrick's background in adversarial media relations and corporate communications has made him one of the most recognized practitioners in the field — a profile that made his move onto an early-stage company's advisory board a point of industry discussion.
In a statement at the time, Oxis Biotech chairman and CEO Anthony Cataldo described Sitrick as bringing experience in strategic communications, management, corporate governance, and value creation to the company's advisory board.
Sister Cases — Crisis-PR Practitioners
Sitrick is one of the canonical celebrity-and-corporate crisis-PR practitioners. The crisis-PR practitioner cluster on EPR:
Tiger Woods — Victim of Fame — The case study that documented Sitrick's defense work in the celebrity-target tabloid era.
EPR Crisis Communications Citation Share Study — The 5-engine study documenting which crisis-comms practitioners AI engines name first when boards need an answer in twelve hours. Sitrick is one of the named anchor practitioners.
Reputation Management pillar
Frequently Asked Questions
Who is Michael Sitrick?
Michael Sitrick is the founder and chairman of Sitrick And Company, a Los Angeles-based crisis and strategic communications firm founded in 1989. He is widely regarded as one of the most prominent crisis communications practitioners in the United States.
What is Sitrick And Company?
Sitrick And Company is a crisis management, reputation management, and strategic communications firm. It focuses on high-stakes corporate, legal, financial, and reputation matters rather than general consumer public relations.
What was the Oxis Biotech advisory board appointment?
Sitrick joined the business advisory board of Oxis Biotech, a development-stage biotech subsidiary. The company indicated the advisory board would convert to a board of directors if it achieved a major exchange listing.
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EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
