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Goodyear vs a Presidential Boycott Call
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Goodyear vs a Presidential Boycott Call

August 2020. Trump calls for a Goodyear boycott. The stock drops 2.4% in a session. Goodyear's response — factual clarification, brand-value reaffirmation, no policy retreat — became the corporate counter-template every Fortune 500 brand has used since when a sitting president attacks by name.

EPR Editorial Team ·