This week Trump called for a Goodyear boycott over a workplace dress-code policy. The stock dropped 2.4% in a session. Goodyear's response — factual clarification, brand-value reaffirmation, no policy retreat — is emerging as the template every Fortune 500 communications team should be studying for the current political cycle.
Speaking to the media, Goya Foods CEO Robert Unanue made it clear he has no plans to apologize for his full-throated praise of President Donald Trump.
But the analogy fits so perfectly for both today.
Apple and Microsoft became the first major tech companies to publicly disclose that COVID-19 was breaking their supply chains. Within 48 hours, both had issued investor warnings, revised quarterly guidance, and named specific product lines under pressure. The reference case for the broader corporate response.
Son of Inventor of Connect-4 Sues Hasbro.