Deepfake video and audio of CEOs, executives, and brand spokespeople is no longer hypothetical. The tools are commercial. The distribution is frictionless. The legal recourse is slow. Brand defense has to happen in the first hour, not the first week. Here is the deepfake brand defense framework — pre-positioning, detection, response sequence, legal coordination, and what not to say.
Every generation gets one technology that resets everything. Email reset how the world communicates. The personal computer reset how the world works. The cellphone reset where people live their lives. Artificial intelligence is the next one — and it is bigger than all three.
Smart-contract exploits, bridge breaches, and exchange hacks are common in crypto. This article examines the crisis communication playbooks of Ronin, Wormhole, and Bybit, highlighting the importance of fast, credible responses and the costs of slow detection. Learn how to navigate a crypto hack, from immediate disclosure to securing user funds and coordinating with partners.
From News Corp's $250 million to Reddit's $60 million-a-year API license, the publisher response to AI has produced a new ecosystem of deals worth nearly $2 billion in committed value. A complete accounting of the new content economy.
In recent years, we've seen a notable shift in how brands choose to engage with social issues.
Spotify's $20M Sussex deal collapsed in June 2023 after two podcasts in 2.5 years. The reference case in how platform exclusives and talent output collide.
The four-day workweek has documented limits — manufacturing, banking, hourly retail. Amazon, JPMorgan, Goldman moved back to five days. A map of where the model breaks.
Business schools and business leadership programs have a big role to play in addressing the climate crisis.
As a result of this, nearly a quarter, or the equivalent of about 140,000 aged care shifts in the country, fails to get filled every week.
Credova CEO Dusty Wunderlich announces an agreement with Cornerstone Bank and their HQ move.