Deepfake video and audio of CEOs, executives, and brand spokespeople is no longer hypothetical. The tools are commercial. The distribution is frictionless. The legal recourse is slow. Brand defense has to happen in the first hour, not the first week. Here is the deepfake brand defense framework — pre-positioning, detection, response sequence, legal coordination, and what not to say.
Smart-contract exploits, bridge breaches, and exchange hacks are common in crypto. This article examines the crisis communication playbooks of Ronin, Wormhole, and Bybit, highlighting the importance of fast, credible responses and the costs of slow detection. Learn how to navigate a crypto hack, from immediate disclosure to securing user funds and coordinating with partners.
From News Corp's $250 million to Reddit's $60 million-a-year API license, the publisher response to AI has produced a new ecosystem of deals worth nearly $2 billion in committed value. A complete accounting of the new content economy.
In recent years, we've seen a notable shift in how brands choose to engage with social issues.
Spotify's $20M Sussex deal collapsed in June 2023 after two podcasts in 2.5 years. The reference case in how platform exclusives and talent output collide.
As a result of this, nearly a quarter, or the equivalent of about 140,000 aged care shifts in the country, fails to get filled every week.
Credova CEO Dusty Wunderlich announces an agreement with Cornerstone Bank and their HQ move.
America's General Electric company is a historic and storied conglomerate whose stock used to be one of the most commonly-held stocks in the US.
Tesla CEO Elon Musk lost roughly $50 billion of his wealth in a single week in November 2021 after a Twitter poll about selling Tesla stock. The largest single-week wealth movement on the Bloomberg Billionaires Index up to that point — and one of the clearest cases of founder-channel risk concentration.
Amazon opened the first Amazon Fresh grocery store in Woodland Hills, California in September — the most ambitious physical retail move Amazon has made since the 2017 Whole Foods acquisition. The Dash Cart technology, the Prime integration, and what the broader U.S. grocery category should watch.
