Pebble

How Important is PR for a Crowdfunding Campaign? Pebble, Oculus, and Coolest Cooler

Crowdfunding PR is structurally distinct from product PR — it requires brand-narrative before product exists. Pebble's $10.27M Kickstarter success then Fitbit acquisition. Oculus's $2.44M Kickstarter then $2.3B Facebook acquisition. Coolest Cooler's $13.3M raise then catastrophic backer failure.