Marketing
Are Business Cards Still Relevant in the Social Internet Age?
A 2012 case for why the printed business card still earns its place alongside LinkedIn, Twitter, and QR codes — and what makes a card actually work as a marketing asset.
Tag
personal branding
Entertainment & Media
Jenn Sterger, Brett Favre, and the Playboy Machine That Built Personal Brands
The Brett Favre texting story broke on Deadspin this week with images and voicemails allegedly sent to Jenn Sterger when both worked for the New York Jets in 2008. The on-field machinery will resolve itself. The communications story — about response speed, talent-as-brand exposure, and Playboy's shifting role in the personal-franchise machine — is more interesting.