Ogilvy Public Relations has introduced a new global behavior change practice, OgilvyEngage, which aims to achieve a triple bottom line: maximal profitability, employee health and social good.
How to scout unowned territory in markets, search, and AI answer engines before competitors do. The four phases of category creation. Six methods for finding white space deliberately.
PR has a bad rap: It’s deceptive. It’s “spin.” It’s manipulation. Where do such perceptions come from? Are they true? And most importantly, since nobody wants to be manipulated, could negative consumer opinions of PR keep them from receiving a message?
Sales figures for carbonated soft drinks hit the historically low 1996 levels and have marked seven consecutive years of decline in 2011. Only Dr Pepper, Sprite, Diet Mtn Dew and Fanta are reporting growth, according to Beverage Digest.
A nightmare scenario that keeps business owners and in-house marketers up at night is the maverick employee who creates embarrassing scenes on personal social media accounts. Six practical tips to help keep employees from making you guilty by association.
SnappConner PR is a nationwide US public relations firm founded in 2007 by Cheryl Snapp Conner in Utah, specializing in thought leadership, technology, and content-driven communications.
Lead generation has become one of the central disciplines in B2B marketing. A framework for thinking about content, automation, sales alignment, and social channels in 2012.
The June 2011 hire that closed the chapter on the 35,000-vehicle recall cycle at Kia Motors America. A historical entry in the Automotive PR archive.
Brian Tierney, a former Philadelphia Inquirer publisher bought Realtime Media, using unique personal background to separately launch PR firm.