PR News
Nielsen Launches New Measurement Tool for Digital Advertising
Nielsen has just revealed a new measurement tool today that strives to bring the accuracy of TV advertisement monitoring to the campaigns ran on digital channels.
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pr firms
PR News
Husqvarna Taps Ketchum PR as AOR
Ketchum will provide public relations support to increase awareness and sales of the Husqvarna brand and its professional and consumer-focused products and services, including chainsaws, trimmers, lawn mowers and garden tractors.
PR News
MWW PR Ventures: PR Industry's First Strategic Venture Arm
The new arm will focus on incubating media, marketing and public relations-related services and technologies that advance the industry and provide valuable tools to brands and media properties.
PR News
Facebook Preparing to Launch New Page Insights, Explains New Features
Instant data brings the possibility of constantly adapting the content and offers a possibility of having a page with more interaction.
PR News
When Employees Use Social Media, Protect Your Brand
A nightmare scenario that keeps business owners and in-house marketers up at night is that maverick employee who creates embarrassing scenes on his/her personal social media accounts. Here are six practical tips to help keep employees from making you guilty by association.
Editorial
How Good Are Your Editorial Planning Skills?
Editorial planning is vital to public relations. Editorial calendars provide schedules for content pieces that are to be published and designate the desired medium. Plans need to be flexible, or they’ll come apart during crises.
PR News
Waggener Edstrom Worldwide Now Serves Samsonite
Waggener Edstrom, for those unfamiliar, serves big brands in Hong Kong like; 7-Eleven, Maxim's Group, Skagen Designs, and ZUJI.
PR News
Some Baby Formulas “May Contain Arsenic”
A storm of bad publicity could be about to blow up for some US baby food manufacturers. It's been reported that substantial amounts of arsenic have been discovered in a sweetener used as one of the primary ingredients in two, as yet unnamed baby formulas.
PR News
PR Moves:Hires and Appointments in Public Relations
January 9-13 new signings, hires and promotions from across the PR industry. People Moves is a new weekly category, that will tell you who’s hired who, who has been promoted, and so on.
PR News
Kristy Finch Wins Media Relations Professional of the Year Award
Kristy Finch used her previous experience as a TV producer to develop unique pitches for the media, and delivered outstanding results for Alpaytac customers. She won the Media Relations Professional of the Year award at the 2011 PR People Awards, hosted by PR News.