insights

Public Relations: A Key Part of a Food Organization’s Growth

Nearly all food companies have their own public relations department or assign their PR tasks to a third party. Public relations are considered a crucial factor that can help a company preserve its image and reputation, and communicate its message to a target audience. The truth is that a positive perception of a business or a non-profit organization can truly boost sales and enhance their bottom line. Therefore, companies should know that public relations are of the utmost importance.

Ryanair Voted "Worst" in Customer Service

Ryanair continues its dazzling decent into the absolute cellar of airline customer satisfaction, at least according to readers of the UK magazine "Which?"

Debate on Obamacare Continues

As the debate about Obamacare continues, Family Research Council's (FRC) Senior Legal Fellow Cathy Ruse, Esq. spoke at a rally today outside the U.S. Capitol calling on Congress to exempt Americans from impending Obamacare regulations, as President Obama has similarly exempted corporations.

Tricky Client Negotiation Strategies for Consultants

Management consulting means helping companies and organizations improve performance, by making use of smart strategies and tactics to fix problems. The job of a business consultant is to attend negotiations and find sensible techniques to close deals without having to sacrifice the integrity of his client’s company. Every once in a while, consultants are obliged to make use of tricky negotiation methods to get things done. These strategies are not always the most ethical, because the goal is to sign a contract in your favor.

Should men also fight for negotiation gender bias?

Negotiations are tough, and as we all know women react differently than men in these situations. Most of them admit that a determined male-negotiator makes them nervous, but things don’t have to be like this. Specialists from all over the world agree that women who manage to read others’ emotional states and fulfill their communicative expectations are excellent team leaders, better than empathy-enabled men.

Yahoo! Reveals New Logo, True to Its Roots

Yahoo!'s new logo debuted, but failed to impress at large. Many fans described it as "all sorts of terrible" and "stuck in the 90's." What do you think?

What’s the Connection Between Sales and Marketing?

You’ve probably wondered whether sales and marketing are somehow connected with each other. In case you didn’t know, marketing is defined as a large number of activities whose goal is to produce leads, while sales imply turning an ordinary individual into a buyer, and doing whatever is possible to make him become a faithful customer. Every company has a sales department and a marketing one, and both of them depend on each other, being strongly connected by leads.

Should the World Cut Brian Bosworth Some Slack?

I will never forget an NFL moment when two highly touted football superheroes met in an explosion of energy at the goal line. La Raiders superman Bo Jackson just ran over "The Boz", that's it.

Biggest Public Relations Goofs

Board Game PR: Down With Ironing, Long Live the Monopoly Cat?

Hasbro has gone and done it, the legendary game makers have done away with pressed shirts and stiff collars altogether. Now when the family breaks out the Monopoly Game in sheer boredom, a new token will be there for the gang to fight over. The riveting new Monopoly Cat token replaces the venerable (maybe worn out) iron play piece.