
insights


Prague Dotcomhotel Conference Success Recap
Hoteliers from East European countries exchanged ideas and experiences during the 2nd edition of Hospitality E-Commerce & Revenue Management Conference in Prague last week. Here is a recap of key points covered and progress made toward better hotel marketing understanding.

Loyalty Programs Boost Customer Retention
Loyalty programs and purchase incentives are more likely to improve customer retention for retailers, a study by Nielsen revealed.

More Greenpeace Fluff: Is the Organization Helping or Hurting the Cause?
And the Greenpeace press hits just keep coming. This morning we received yet another notification in the Russia versus Greenpeace Pirates case notifying us the 30 detainees are being transported from near Murmansk, to an undisclosed location near St. Petersburg.

Better Together: How Partnering Up Can Help Your Company’s PR
They say two heads are better than one, so why wouldn’t two companies be better than one? Expanding your public relations reach by partnering up with another company can often be incredibly beneficial to both parties. Also, it can possibly relieve some of the economic strain we’re all still feeling in these tough times.

Ronn Torossian from Moscow: #PRSnapshot
Everything PR News caught up with 5W's Ronn Torossian in Moscow on a combined business/pleasure tour of the Russian city. Given our own interest in Eastern Europe business, and Torossian's now legendary and meteoric rise to PR prominence, we asked the PR's most energetic guru about his interests in Europe expansion, the Russia business climate, and an impromptu on Moscow tourism overall.

Staff Surveys Can Help Increase Staff Retention Rates
Considering that increased staff turnover rates can cost companies a lot of money, the only key to long-term success is represented by employee retention. The basic component which guarantees that employee retention rates are maintained at a superior level involves identifying the right opportunities of letting your employees know that they can express their ideas and opinions freely.

Mobile Search Showdown: Google vs. Bing
A Bing/Windows collaboration led to what we can safely consider the most enticing search experience to date, the best of Bing web search all in one place.

ING Vysya Bank, IBM Partner for Better Mobile Banking
In mobile solutions news, ING Vysya Bank Ltd. has selected IBM MobileFirst solutions for developing their scalable and cost effective mobile banking app, ING Vysya Mobile. The mobile trend being obvious, leading companies in this vital B2B sphere are paving the way to a better experience, and toward breakneck technology innovations too.

Here's Scientific Proof that You Are Addicted to Social Networks
The Bradford Regional Medical Center in Pennsylvania will open the first hospital-based Internet addiction treatment center in the US. Book your place now, you really need it.
