Recently, there have been a rash of videos revealing things hotel guests and restaurant diners would often rather not know about. When this sort of thing comes to light, it often brings with it a quick and contrite Public Relations message from the offending party.
How are companies boosting employee engagement? Facebook for example, is famous for its attempts to create a relaxing work space for their employees.
Business blogs bring a host of benefits. From an SEO standpoint, these blogs provide more indexed pages and link opportunities to boost your search business' ranking. A blog also positions your company as a thought leader or credentialed expert by showing company expertises.
Social Media has become an inextricable part of our culture, for better or worse. One thing is for certain: every one of us learned something from social media this past year, whether it was how to spread the word about important issues or how to safeguard our personal data.
The global marketplace we live in has many inherent advantages, and a few stumbling blocks we ought to be aware of. For the unsuspecting marketer, the mistake of applying a blanket strategy to all cultural marketing initiatives is foolhardy.
The general appearance of our business offices are currently influencing the way we work. Modern decors, innovative designs, and practical spaces for employees are essential because they boost satisfaction and increase productivity.
Life in Public Relations (PR) is a constant battlefield. As goes technology and society, so goes PR, and keeping up in the ever changing landscape can be tricky. Looking forward to the trends that will continue and emerge in the coming year can help build a successful PR strategy for 2014.
An infographic showing common examples of words that get mixed up when it comes to spelling
Cision released its 2013 Social Journalism Survey, and found that despite popular belief, journalists do rely on PRs when sourcing their stories.
Pew Research Center data is important to define targeted content marketing strategies, especially by news organizations that need to refine their digital reach.