The in-store experience is very important for any customer and it’s the key to sales and, consequently, profit for retailers. Knowing when and how to employ the available digital technologies and adding a little bit of human touch is the key to success for retailers, a new study shows.
Communication devices get smaller and more powerful with each version, allowing owners to perform more and more actions with just an few clicks. Smartphone users can now communicate, login to various social media networks, write emails, browse the internet, watch TV channels and more. TV networks should however keep in mind the results of the latest Red Bee Media survey which shows that if a TV program benefits from social media buzz, viewers are more likely to watch it.
Clients seem to have a general dissatisfaction with the agencies they work with, according to a new online survey carried out by marketing consulting firm Avidan Strategies among 1,900 business leaders in marketing, media, and procurement.
duomedia, a PR and marketing communications agency for graphic arts, industrial, and technology markets, founded in 1999, has just signed a partnership with communication specialist Gene Hunt, thus expanding the agency's service offering in the US market. The Europe-based clients will now benefit from support from a local professional in the USA, while US clients will be helped to enter the European market by a team of specialists with proven expertise.
It is quite a common practice for agencies in many countries to win projects and then outsource some aspects of those campaigns to freelancers or other agencies, even if they remain the only service provider the client interacts with. That is why some freelancers and smaller agencies cannot really list all of the clients they have worked for as it counts as ‘off the record’ services. This trend continues nowadays, and a new study shows that technical work is the most outsource component.
Ad buyers want to know their ads are indeed seen by target audiences. Publishers want and need advertising money and one could only think that in order to receive it, they would offer relevant statistics. Well, it looks like things aren't as simple as that, as a new report that analyzed actual buys made across 425,000 sites and included display, video, mobile and social network ads shows.
Given the new technologies and devices available, news consumption has changed during the past few years. A comprehensive study by Pew Internet & American Life Project shows that even television, which had a steady audience even through the rise of the Internet, is now declining, along with other traditional media.
It is important for any student, in any field, to have access, as much as possible, to information regarding the real conditions and challenges that await them on the job after college. A public relations firm at The University of Alabama educates students and faculty at two national conferences this semester about running communication campaigns. The Capstone Agency is a multi-awarded agency that works with important clients.
We make no bones about telling our readers about products we find well worth the trouble, or even ones to stay away from, for the matter. For a few weeks I have been testing Vocus' iContact services for an in depth review, and for a number of reasons. Today an infographic from iContact reveals just some of how come you and I should be interested in email marketing systems.
The new Ipsos MediaCT’s 2012 Mendelsohn Affluent Survey, subtitled “The State of the Affluent Consumer,” looked at households with an annual income of USD100,000 or more and their habits and provided some interesting conclusions. Roughly put, the main finding is that these people, the affluents as they are called and the ultra-affluents (those who earn USD250,000 or more per year), prefer printed publications to digital ones.