Agencies Outsource Digital Content

“Faced with challenging market conditions agencies need to control their costs and fixing headcount is one way to do so,” explained Tim Seddon, Founder and Managing Director at digital production agency United Studios. “For them to be successful, creative ideas must be allowed to thrive, so they can’t be constrained by the skills or availability of an in-house studio. Outsourcing allows the flexibility and quality demanded by clients; it ensures if done correctly, you can have the right people, on the right job at the right time.” “With the increasing complexity of campaigns and multiple consumer touch points, technical skills are being held at a premium and good developers are hard to recruit in-house,” added Amy Rodgers, Econsultancy research analyst. “This is reflected by the fact that two thirds of agencies who outsource work rely on outside expertise for technical work.”