insights

Beauty Companies VS Social Media: Case Studies

Five Steps to Viral Fame: Marketing Your Company with Web-based Media

A recent article by eMarketer.com predicted that by the end of 2012, 93 percent of 18 to 24-year-olds would be watching videos online at least once a month, followed by 91.1 percent of the 24 to 34 age range. How are you taking advantage of the trend?

Food Content is Heavily Searched and Shared Online

Brands in the food and beverage field should really be present online, on social media sites, if they aren’t already, as such content is intensively searched and shared on the web. A study by MSLGroup and The Hartman shows that the leading source that influences US Internet users to purchase a new brand of food or beverage is the online recommendation from a friend, mentioned by 36% of the respondents. 30% would buy the same new brand if another friend than the close one would recommend it online, and other people would try the new product if connections from their social networks, people they know or not, would like their statuses.

How Unexpected Industries Are Using Pinterest

These unexpected companies that invest in Pinterest see something beyond the hard sell for a product when using Pinterest. It all boils down to how they use Pinterest for marketing and lead generation.

Claudia Dressler, PRCo Germany Director: Exclusive PR Interview

Three Must See Social Media Shares

There's no question social media channels carry not only gems, but also some real "thuds" when it comes to value. All those Google employees sharing looped animation on g+, Facebook game requests out the ying and yang, even Pinterest pins nobody needs or wants. Oh, but those are the negatives. What about random stuff that is sometimes funny, but also characteristically insightful. Okay, there is truth in the hilarity of the PR business too.

Getting Back to Basics for Effective Email Marketing

If content is king in email marketing, relevance is the throne. It does not mater how catchy, profound or expensive your content is if it is not presented ideally given your customer.

The Case against Not Being a Contrarian

Like this title, a contrarian position can confuse and frustrate your audience … but does it work? Contrarian brands are powerful, but risky.

A PR Lesson from Beyonce on #IWASHERE

Beyoncé's PR lesson is about adding an influencial voice to a good cause, a cause that honors those who face danger and adversity to help others, and those who have made the ultimate sacrifice to help people around the world, regardless of who they are and where they are.

A Case of Free Speech: Can "Likes" Be Protected by the US First Amendment?

Both Facebook and ACLU filed friend-of-the-court briefs in an appeal against Judge Raymond A. Jackson of Federal District Court ruling. They argue that liking a Facebook Page (or other website) is core speech, because it is a statement that will be viewed by other users.