Knowing how to present your idea, your business, and particularly your startup, even before you are ready for customers. For believers in symbolic excellence and "Hollywood" presentation, we offer up 5 new startups that tease the anticipation spot.
Overexposure to food advertising will influence negatively people’s will to keep healthy diets. And these are some of the ads that trigger the hunger hormone, ghrelin... Hungry yet?
From titles to boilerplates, press releases seem easy, but in the age of social media, keeping away from old fashioned clichés is the only way to succeed.
Knowing the history of the phrases we use on a consistent basis is quite interesting, and the following are the origins of four of the most popular idiomatic expressions.
Brands have to change the way they communicate with consumers, and stories are a part of this natural evolution. How do they do it so far? Concrete storytelling examples from P&G.
Brands look for online engagement and, in the end, for customers that will acquire their products. But in order to interact with people, brands must prove to be trustworthy, as a new study shows.
How do you measure the value of a Facebook ad? Likes, interactions, engagement or hard sales? Here are a few options, and tools to help you gain market intelligence and conduct successful Facebook advertising.
Jeremy Pelofsky joined Ketchum's Public and Corporate Affairs Practice as a vice president and media strategist, and he will serve to enhance the public affairs, media, issues and corporate counsel the company provides to its clients.