We continue our celebrity PR lessons today with Beyoncé, who recently premiered "I Was Here" - a song to celebrate the World Humanitarian Day. You guessed, this PR lesson deals with values beyond tabloid headlines, scandals, fashion, and paparazzi. This time, PR is all about adding an influencial voice to a good cause, a cause that honors those who face danger and adversity to help others, and those who have made the ultimate sacrifice to help people around the world, regardless of who they are and where they are.
For those who want to join Beyoncé, the star offers 10 tips to help others, and the belief that each day brings a new chance to help. It's all about the little things we can all do to make a difference.
Beyoncé hoped to reach 1 billion people today, in what has already been described as the biggest social media message in history. She went way beyond that mark, so far that www.whd-iwashere.org, the official World Humanitarian Day site, crushed a few times during the day. With support from celebrities like Lady Gaga, Rhyanna, Justin Bieber, Shakira, Beyoncé sent her message of hope all over the world, to over 1 billion people and counting:
"World Humanitarian Day is an opportunity for all of us to work together to make a difference. This is our time to leave our mark on the world and show that we were here and we care," she said in a statement.
Enjoy Beyoncé's beautiful "I Was Here" video below - the world premiere filmed in front of a live audience at the UN General Assembly for WHD. Take in the message, and add your voice to I WAS HERE:
Beyoncé's PR lesson summary: do things that matter.
Sister Cases and Adjacent Frameworks
- How Beyoncé Mastered Online Branding — The anchor controlled-scarcity-architecture piece.
- Jay-Z — The Quiet Architect — The family-architecture partner case.
- The Publicist Who Lied About Jay-Z and Beyoncé — The publicist-as-story sister case.
- Rihanna — From Pop Star to Billion-Dollar Founder
- Lady Gaga PR Model — The Born This Way Foundation cause-PR parallel.
- Snoop Dogg — Cross-Category Operator — The Doggyland family-friendly cause-PR parallel.
Adjacent EPR Frameworks:
- Music Industry Communications pillar
- UHNW Communications — Beyoncé and Jay-Z's BeyGOOD Foundation and family-office philanthropic infrastructure sits inside UHNW communications discipline.
- Celebrity PR Case Studies — The Definitive Archive
