insights

White House Responds to SOPA Petitions

5 Things Every Small Business Needs to Know About Building a Website

Your website is a source -- often the most important source -- of leads, sales and referrals. It's how people check you out, learn why you're good, and communicate with you about their needs.

My Corporate Cooking Class Experience

The best day out by far and away (and my colleagues would agree) is the corporate cooking class we attended at a popular local restaurant.

PR Moves:Hires and Appointments in Public Relations

January 9-13 new signings, hires and promotions from across the PR industry. People Moves is a new weekly category, that will tell you who’s hired who, who has been promoted, and so on.

Live Q & A: Peter Shankman on Tokkster.com

Peter Shankman, founder of Help A Reporter Out (HARO) and recognized worldwide for his ability to invent new ways of thinking about Social Media and PR, will be hosting a live Tokkster Q & A chat session on Wednesday, January 18th at 6:00 pm EST. The event, which is free and open to all, will be connecting Shankman in real time with other audience members concurrently visiting the same page.

Liz Strauss Keynote @ Social Media Tulsa

Social Media Tulsa is all set to kick off their #SMTULSA event March 15-16 at the Hyatt Regency downtown. This year's keynote expert will be Liz Strauss, business strategist, product analyst, and master digital guru. Accompanying Liz at the conference will be leading SM evangelists and industry decision makers.

Trapit Goes Mobile

Trapit, a personalized web search tool, has a lot of exciting announcements and plans for 2012. After recently launching in public beta, the website has received over 2 million unique visitors and is proving to be quite the popular tool for finding the most relevant content in the topics you want to keep up with.

Twitter Happiness in Decline

A study by the University of Vermont examines expressions made on the online, global microblog and social networking service Twitter, uncovering and explaining temporal variations in happiness and information levels over timescales ranging from hours to years.

Jim Weiss of W2O: Everything Public Relations Exclusive Interview Of W2O Founder

Everything PR News' series interviewing the world's top industry leaders continues today in a talk with Jim Weiss, Chairman & CEO of WCG, one of the world's most influential communications agencies. We caught up with Jim some weeks ago, but maintained an ongoing dialogue to present this insightful Q & A. Weiss, a corporate communications legend of a sort, fielded questions about his agency and the "now" of digtial communications engagement.

How Digital Death Saved Lives

Alicia Keys and her celeb pals stopped their digital lives cold, in the pursuit of saving lives. Their purpose, to give life to millions of people affected by HIV/AIDS in Africa and India by providing the medicine, food and shelter needed to fight this awful disease. Guest author Justin Toladro takes a look at the Buy Life campaign that helped millions.