GoGo Cast has recently released a micro-targeting advertising solution called GoGoMobile, designed to improve ROI by delivering offers to consumers, when and where the shopper wants them.
A business Facebook account is certainly a valuable marketing and publicity tool. But if it’s managed badly it can backfire on you and end up harming your business’ image.
There comes a time when a growing business needs help, and finding the right help is a challenging job for any business owner. Learn how to get the best candidate.
Google’s intent to integrate results from their own Google+ social networks, highlighting pictures and comments from users, into general search results pages, got US surfers worried. According to the results of a recent AYTM Market Research survey, only 15% of those asked said yes without any sign of worry.
Social media has become a tool of social change, demonstrated through events last year all over the world. Now with US election season coming up, social media is about to get a bit more political .
A legendary name in SEO, Bruce Clay is involved in an SEM PR nightmare of proportions. SEO expert Ben Zhang reports.
January 23-27 new signings, hires and promotions from across the PR industry. People Moves is a new weekly category, that will tell you who’s hired who, who has been promoted, and so on.
A look at people vs. technologies, by Harrison Kratz, Community Manager at MBA@UNC, a new initiative which allows students to receive their MBA online from the University of North Carolina from anywhere around the world.
Continuing the mission to simplify social monitoring, StatFly added new quick-switch multi-profile management and unlimited reporting to its growing feature set.
Echo announced new key executives to its management team: Ron Bouganim, the new vice president of corporate development and partnerships, and Kristin Hersant, who will fill the role of new vice president of marketing.