Shutterstock released a new brand identity that celebrates the company's evolution from its origin as a photography-focused agency into the creative digital marketplace it is today.
Given that it’s such an important marketing tool, how can you make sure your press release boilerplate is doing what it should be?
Nutella is advertised as a healthy food, and a KFC Twister wrap allegedly poisoned with salmonella a seven-year old girl in Australia in 2005. Both companies lost enormous sums in law-suits, yet KFC intends to appeal, while Nutella agrees to settle. What are the PR impacts for both companies?
PR has a bad rap: It’s deceptive. It’s “spin.” It’s manipulation. Where do such perceptions come from? Are they true? And most importantly, since nobody wants to be manipulated, could negative consumer opinions of PR keep them from receiving a message?
In her role, Ward will play a key role in guiding clients in their corporate reputation, crisis management and executive eminence programs.
For years, marketers have struggled to measure ROI for PR, but Ketchum and The Modellers promise to change things for the better, partnering in an initiative that will clearly show the value of PR.
Recently we had the distinct pleasure of speaking with Mark Lankester, CEO of one of the world's most dynamic and fastest growing companies, Tune Hotels. Everything PR News takes a look at the man behind the hotel vision "5-star sleeping experience at a 1-star price."
ROI is not used as much as thought – or preached – in establishing marketing budgets, this is the interesting conclusion of a recent study.
To make women all over the planet take note of a colorful logo designed to honor them on their special day, Google took a bold step, rebranding as Googlo for a day.