The modern web is interactive, social and connected. Corporate sites are that mandatory online brochure people browser over by choice. But when a visitor wants more, the best way to provide information is via a press site, a news site or a corporate blog.
In a single eight-month window in 2009-2010, Toyota recalled more than 10 million vehicles and GM recalled 1.3 million Cobalts and Pontiac G5s. Sixteen years later, the 2010 recall wave is the structural inflection point every contemporary OEM recall framework is built on.
Social media education in 2010 was a one-credit elective. In 2026 it runs across every serious communications, marketing, and journalism program — and a parallel paid-education economy now outspends most university budgets on the subject. The five anchor programs, the four-class paid economy, the three gaps most curricula still leave out, and the five domains a modern curriculum should cover.
In 2010, the question was whether Facebook was taking over the world. By 2026, the answer is: Meta took over for roughly a decade — and was then structurally reshaped by Apple's ATT rollout, TikTok's youth-attention pull, the $60+ billion Reality Labs bet, and the AI pivot. The original thesis was directionally correct. It just wasn't permanent.
Reading Horizons is working to raise awareness for their Lemons for Literacy kids. They spotlight a child and people play online games to help raise the money to get the children a reading program.
CBS's 60 Minute broke the story about an alternative energy source, the Bloom Box, which may transform the way we consume electricity. The Bloom Box is a product being made by Bloom Energy out of research done for NASA. When the Mars mission was canned, Bloom Energy was born.
The economy may not seem as shaky as it did a year ago, but we haven't made it as far as we would have liked, either.
Originally published January 2010 on TIAA-CREF and Putnam using Facebook for financial education. Rebuilt June 2026 as EPR's reference on the sixteen-year evolution from social-media financial education through robo-advisors and app brokerages to AI engines as the first place consumers ask.
EPR's canonical reference on Reputation Management in 2026 — the five-layer map (press, social, Wikipedia, owned media, AI engines), the six-hour crisis clock, and what executive and corporate teams actually defend.