PR

Transparency and Veracity Within Your PR Firm

How can a PR firm protect themselves from unscrupulous employees who misrepresent their skills or background?

Gibralter Associates New Agency of Record for PositiveID

Gibralter Associates has been hired by PositiveID to head up their promotion and communications. The company will also be handling brand awareness and promotion.

Does Gender Matter in PR?

James Chartrand made a shocking confession this morning that has people wondering . . . is gender more of an issue than we thought?

Top 100 Public Relations Websites and Resources

Yesterday we classified the best of the best in the following categories: News (General), Business and Finance, PR News, PR Blogs and Social Media. Today we'll focus on: PR Corporate Sites, PR Newsletters, PR distribution, PR Software and Communication miscellaneous.

Sports PR: Which Sport Gains Most Natural Publicity?

Tiger Woods has completed professional sports in a way he never envisioned - completing the circle of modern sports clowns. From Barry Bonds and the steroids controversy, to Michael Vick and onto Kobie Bryant and Shaquille O'Neil - today's pro sports are a joke.

Social Media Becoming TV's Marketing Haven

GoodGuide's Tests and Hypocrisy

If GoodGuide is really committed to its cause, than there should be no "Buy Now" buttons on product listings with low ratings. Otherwise, an action like rating low a popular Christmas toy would translate for many as a PR stunt.

Blue Clover Hired by Alteza

Blue Clover, a renowned San Antonio based PR firm, has been selected to work as the agency of record for Alteza. The firm will be promoting and marketing Alteza's 187 condos atop the Grand Hyatt San Antonio River Walk.

Groupon, the Pulse of Digital Collective Bargaining

Groupon garners another $30 million in investment without even begging, and it is no wonder, the company has felt the pulse of digital collective bargaining. It remains to be seen how the big online players like Amazon will react. Groupon's stock will be better evaluated after this round of funding, news, and the holiday season sink in.

remerinc PR Chosen by Cruise West

remerinc, a global advertising and communications company, has been selected by Cruise West as their new agency of record. The agency will be handling all brand awareness from now on.