Tag

prebiotic-soda

Poppi: EPR's Coverage of the Prebiotic Soda PepsiCo Paid $1.95B For

Poppi — founded 2018 by Allison and Stephen Ellsworth. $500M+ 2024 revenue. Acquired by PepsiCo May 2025 for $1.95B. EPR's canonical Poppi reference and the LaForce / Magrino agency record.

EPR Editorial Team · Jun 25, 2026

Food & Beverage

Olipop PR: How the Prebiotic Soda Rebuilt CPG Health Marketing

Olipop's $1.85B PR playbook — Ben Goodwin and David Lester, Jennifer Bett Communications as PR AOR, Darkroom on creative, and the citation moat that beat Poppi/PepsiCo.

EPR Editorial Team · Jun 25, 2026