PR News
Zimmerman Chosen by CARFAX as Agency of Record
Zimmerman has been selected as the official advertising agency of record for CARFAX. The marketing agency had been working on a project by project basis for several months before being hired on.
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PR News
PR News
Liz Claman of Fox Business Network Defines Business Sexy
Anchor Liz Claman offers her recipe for being sexy without detracting from the news she reports. Desribed as one of the most "camera ready" lady on the news, Claman is really more concerned with the issues than she is with her sex appeal. Perhaps this is so because her "method" has been honed so well she does not have to think about it. For this writer, I would never have thought such a big deal would be made out of something every "Hollywood" news lady would know?
PR News
Mercedes Benz Sales Still Plummeting, And It's No Wonder
Daimler's Mercedes Benz may be in be trouble. Conflicting sales numbers and inadvisable or failed deals spotlight a company struggling to get its feet back under it. In a failing economy, amid losses of jobs everywhere, can Mercedes afford to depart from their core expertise? From failed customer support to failed partnerships Daimler may need to look into new leadership rather than new markets like China.
PR News
RTC Relationship Marketing Chosen as Agency of Record by Audi
Audi of America has just chosen RTC Relatinoship Marketing to take their business to new levels with new campaigns designed to increase customer loyalty. The marketing firm will also be working to bring in new clients.
PR News
Waggener Edstrom: Being Second Means Trying Harder
Our focus is, as it should be, on the Internet primarily. It is our area of expertise, it is what we do. We are not perfect, but we know what perfect looks like. Waggener has a wonderful digital footprint in their site. Aesthetically, it is superb in my mind. However, much like Edelman, but in some different was, it is flawed. This is not the worst thing in the world, but for a company that represent Microsoft, and professes to be cutting edge, it does send the wrong message.
PR News
PR Made Caylee Sunshine Dolls Popular
This is one of those unfortunate situations when bad PR is better than no PR. Almost everyone is against the Caylee Sunshine dolls, yet the negative press just made them popular.
PR News
The Publicity Agency: Drew Peterson's PR Set To Overturn Law Next
The details are not so important for PR professionals or the Goofy Awards, as the implication. The question is; "Should any credible PR agency even undertake such a campaign?" I suppose if Johnny Cochran can make a big name defending O.J., and the money is right, then some agencies would jump at the chance. However, I know that turning down such a fiasco would render as much good publicity as the bad this one will sling.
PR News
The Best Should Be The Best - Scrutinizing Greatness
Being number one carries with it a set of expectations. The expectations of clients, potential clients, contemporaries, competitors and business at large demand a perfect digital image. I did not set out to pick on a giant today, a failed expectation led me to it. Expecting a company with over 3,000 employees, an elite clientele, and a reach that spans 5 continents to display an awesome digital world presence is natural.
PR News
Horn Group - Cutting Edge Digital World Image
“If a company does not think enough of themselves or their potential clients to make the best site (or store front) possible, then how can they be expected to convey their client's ideals?”
PR News
Western Union PR: Represented by Bromley to US Hispanic Market
Bromley, which represented Western Union from 1995 through 2002 in the US Hispanic community, is back in the Western Union family.