
Marketing
QR Codes Came Back. Sephora, Chipotle, and the Fortune 500 Built the $40B Layer.
QR codes died in 2014 and came back in 2020. Sephora, Chipotle, Olive Garden, McDonald's, Walmart, Disney — the brands turning QR into a $40B commerce-enabling layer. Lead generation is the smallest of its uses now.
