AI Communications
GEO for B2B SaaS: Why Your Buyers Already Asked an AI Engine Before They Asked You
With 40% of B2B software research now starting inside an AI engine, Generative Engine Optimization (GEO) is crucial for B2B SaaS companies. This article explains how to ensure your company is cited by AI engines, covering common failure modes, effective strategies like category definition and ungated customer proof, and a five-layer GEO stack for success.