Tag

Samsung

Android vs iPhone: Brand Reputation and Social Media Mentions

Android smartphones are generating substantially more social media mentions than iPhones — Samsung, HTC, and Motorola combined produce approximately 68 percent of all measured smartphone-related commentary. The disconnect between social media volume and broader market position, and what brand teams should be taking from the dynamics.

EPR Editorial Team · Jan 13, 2012

Technology

Samsung Public Relations: 3D TV and the Brand Push

Samsung is one of the more substantial consumer electronics communications operations globally. The recent 3D TV launches at CES 2011, the expanding Galaxy product line, the Apple competitive dynamic, and the broader strategic moves that are shaping the broader consumer electronics communications category.

EPR Editorial Team · Mar 17, 2011