Insights & Strategy
How to Handle Positive Reddit Reviews — The Starbucks Model
Positive Reddit reviews are now AI citation fuel. Why Starbucks owns Reddit, why most brands don't, and the four rules for handling positive threads.
Tag
social proof
Marketing
Reddit Is the New Social Proof Layer for AI
Social proof is now an AI-visibility problem. Why ChatGPT, Claude, Perplexity, and Google AI Overviews weight Reddit — and the three thread types that get cited.