Marketing
South of France: The Luxury Hospitality Playbook
The South of France luxury hospitality playbook — Hôtel du Cap-Eden-Roc, Cheval Blanc Saint-Tropez, Maybourne Riviera, La Réserve Ramatuelle. The three structural forces (multi-generational loyalty, event-anchored discovery, design-and-architecture press depth) and the 2026 marketing themes.